Assoc Prof Melanie Randle

Associate Professor of Marketing and Associate Dean of Research at the University of Wollongong’s Faculty of Business.
Business and Law

Melanie Randle is an Associate Professor of Marketing and Associate Dean of Research at the University of Wollongong’s Faculty of Business.Following an undergraduate degree in Business, Melanie began her career in the marketing department of Qantas. Through being surrounded by her passionate colleagues, Melanie was inspired to undertake further study in Marketing while working part-time with the iconic airline.

Although enjoying the commercial marketing environment with Qantas, Melanie was drawn to how marketing could be leveraged for social impact. This led her to pursue a career in academia, starting with a PhD at the University of Wollongong where she explored how marketing can increase volunteering engagement.

Melanie is motivated to make a difference to the lives of the most vulnerable in society through her research agenda, working across projects of significant value to the community including:

 A $480,000 ARC funded investigation into how marketing concepts can be used more effectively to increase the recruitment and retention of foster carers. The multidisciplinary project involved a team of researchers across marketing, psychology and the creative arts in collaboration with practitioners from non-profit organisations;and

 Leading an ARC Linkage Project to examine changes in the perceived consumer value of disability services following the implementation of the National Disability Insurance Scheme (NDIS) in Australia.

Melanie’s expertise in balancing research and real-world application has been recognised across industry and academia having received the Vice-Chancellor’s Award for Outstanding Achievement in Research Partnership and the Association of Children's Welfare Agencies Service Partnership Award.

Melanie also offers unique perspectives from developing a career and negotiating new opportunities and leadership positions with one institution. As a proud mother of four, Melanie has actively made decisions to ensure she maintains her career / life balance and
relishes the quality time she spends with her family.

Through her mentorship of others, Melanie takes a holistic approach – firmly believing a career cannot be looked at in isolation of the rest of one’s life. She strives to create informal and inclusive mentoring environments and encourage mentees to form their own judgements and seek different perspectives from the world around them.

In addition to her family, Melanie is most proud of switching from mainstream marketing to social marketing and is continually inspired by how business concepts and marketing theory can be applied to benefit society and aid positive social change.